Reluxe at SEMA 2026

Team Reluxe is in Las Vegas to attend SEMA, the biggest automotive show in the world, and it has been every bit as wild, loud and brilliant as everyone said it would be.

It’s a big week for us. After an incredible first year in the UK, we’re introducing the Reluxe Stereo to the American market, and there was no better place to start meeting the industry than here.

We kicked things off at the opening breakfast, where we heard Jay Leno and Artie Starrs, CEO of Harley-Davidson, in conversation. We even got to meet Jay himself, which was a real highlight. Later in the show we met Dave Kindig, the TV personality, and the teams from Ironworks Speed and Kustom and Ringbrothers.

Over at the Roadster Shop stand there were some seriously cool cars on display, and we came away with plenty of photos. It was also lovely to catch up with some familiar and new faces from the media world, including Clayton Seams of Driving.ca in Canada, Dan Bevis of Copacetic Magazine, who made the trip over from the UK.

And then there were the cars. Bright colours, wild paint, huge wheels and some of the most creative builds we’ve ever seen. It’s a very different world from the classics we usually celebrate, and that’s exactly what makes it so much fun.

The Reluxe Stereo is available to US customers now. If we met at the show, thank you for taking the time to chat. If we missed you, drop us a message and we’d love to hear from you.



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Reluxe in Hagerty Drivers Club Magazine