Designed for enthusiasts, by enthusiasts
Reluxe is a collective of designers, engineers, and collectors who believe classic cars represent permanence in a disposable world, and we are here to ensuring that heritage vehicles stay relevant for the next generation of drivers.
Who we are
Classic car owners have always had to deal with outdated tech, leaving them disconnected from the features that make driving fun and, let’s be honest, cool.
Because we all know, having the right soundtrack makes any drive better. Reluxe fills that gap with a smart infotainment system that keeps your car’s vibe intact while adding the tech you need: Bluetooth, GPS, and everything that comes with a modern driving experience.
Reluxe is about bringing together the nostalgia of the past with the technology of the future. It’s about making classic cars relevant again, in a world where tech has become part of our driving experience.
The Reluxe community
Reluxe isn’t just about a product – it’s about building a community. It’s a group of people who love classic cars, and who understand the balance between preserving heritage and embracing innovation. We’re here to make sure classic cars stay relevant for future generations, while staying true to what makes them special. We’re creating a movement where car lovers can enjoy the best of both worlds – respecting the past while driving into the future.
The Companies We Keep
Reluxe Design was born from a shared passion for preserving the soul of classic motoring while embracing the possibilities of modern engineering. We didn't build this journey alone. From our earliest prototypes to the high-performance builds you see today, we have been shaped by the insights and camaraderie of the UK’s most respected automotive specialists.
Companies like Frontline Cars, The SL Shop, and Electrogenic have been more than partners; they have been our collaborators in innovation. By inviting us into their workshops to stress-test our technology, providing invaluable real-world feedback, and showcasing our work at major car shows, they have helped us define what a premium classic-modern experience should be.
We are proud to work alongside these leaders, not only in distribution but in shared development. Their trust in our vision is the foundation of our quality—and that foundation is why, when you choose Reluxe, you are choosing a system built and proven by the very best in the industry.
The world’s leading MGB restomod specialist, reimagining classic British sports cars with bespoke engineering and modern, high-performance capability.H Engineering
Masters of racing and classic car restoration, delivering meticulous craftsmanship and workshop expertise to return iconic vehicles to their absolute peak.Frontline Cars
A world-class design and engineering consultancy led by legendary designer Ian Callum, creating bespoke, boundary-pushing automotive projects that redefine modern heritage.SL Shop
The premier authority on Mercedes-Benz SL heritage, combining factory-level restoration standards with a dedicated passion for the iconic model.Callum Design
The global leader in classic vehicle insurance and community, dedicated to protecting and fueling the passion for classic car ownership.Electrogenic
Pioneers in sustainable classics, Electrogenic integrates advanced EV powertrains into vintage icons without compromising their original charm.Hagerty
Follow our journey
Whether you are a fellow enthusiastic who loves our idea or just have a question, feel free to reach out—we’re here to chat.