Designed for enthusiasts, by enthusiasts
Founded by Chinese-born designer, engineer and classic car enthusiast Tom Deng, Reluxe is a British-based classic car technology company that combines a global perspective with a passion for classic motoring, creating technology that respects the past while embracing the future.
Who we are
That was the problem that Tom set out to solve. Our smart infotainment system bridges the gap between heritage and usability, bringing modern connectivity to classic dashboards without compromising their original character.
Reluxe is about bringing together the craftsmanship of the past with the technology of the future. It's about making classic cars easier to live with, more enjoyable to drive and more appealing to future generations of enthusiasts.
Classic cars are incredible machines, but they weren't designed for the way people drive today. Navigation, streaming music and smartphone connectivity have become part of everyday motoring, yet many classics still rely on technology designed decades ago.
The Reluxe community
Reluxe isn't just about a product – it's about building a community. It's a group of people who love classic cars and believe preserving heritage and embracing innovation can go hand in hand.
We're here to help keep classic cars relevant for future generations, while staying true to what makes them special. Together, we're creating a future where classic cars continue to be driven, enjoyed and shared.
The company we keep
Reluxe Design was born from a shared passion for preserving the soul of classic motoring while embracing the possibilities of modern engineering. We didn't set off on this journey alone though.
Companies like Frontline Cars, The SL Shop, Electrogenic, Hagerty, Callum Design and H Engineering have helped shape Reluxe through testing, feedback, installations and collaboration. Their expertise has helped us refine both our product and our vision.
We're proud to work alongside these leaders, not only as partners but as people who share our belief that classic cars deserve a future as well as a past.
The world’s leading MGB restomod specialist, reimagining classic British sports cars with bespoke engineering and modern, high-performance capability.H Engineering
Masters of racing and classic car restoration, delivering meticulous craftsmanship and workshop expertise to return iconic vehicles to their absolute peak.Frontline Cars
A world-class design and engineering consultancy led by legendary designer Ian Callum, creating bespoke, boundary-pushing automotive projects that redefine modern heritage.SL Shop
The premier authority on Mercedes-Benz SL heritage, combining factory-level restoration standards with a dedicated passion for the iconic model.Callum Design
The global leader in classic vehicle insurance and community, dedicated to protecting and fueling the passion for classic car ownership.Electrogenic
Pioneers in sustainable classics, Electrogenic integrates advanced EV powertrains into vintage icons without compromising their original charm.Hagerty
Follow our journey
Whether you're a fellow enthusiast who loves our idea or just have a question, feel free to get in touch. We'd love to hear about your car, your project and your journey. We're here to chat.